The Fitness Matrix

Our goal is to help you find or reclaim your swag! Whether you want to get tone, improve overall health, increase strength, or just be the talk of your next college reunion (yeah you, we know you're out there) - we can help. We start by getting to know you and understanding your goals. Next, we take baseline measurements with our state-of-the art tool that analyzes your body composition, muscle mass, body fat, visceral fat, hydration, and metabolism (don't worry, it's painless:).

Then we formulate a personalized fitness plan powered by science, and get to work! Achieving health & fitness is akin to a balancing act, and a rather delicate one. The concept of fitness is rather simple: eat well and move your body. If any two experts could agree on what 'eating well' constitutes, the bookstores wouldn't be lined with shelves pregnant with the newest releases of how to lose 8 pounds in seconds (without chopping off your head).

And often the concepts of activity and exercise are erroneously viewed as synonymous, such that tallying your steps can be conflated with a meaningful exercise stimulus.